What's the story?
There’s a new cider in town and it goes by the name of OUTCIDER, a sweet cider with plenty of edge and a just-right balance of bitter and sweet Irish apples. Outcider is for those who don’t mind standing out from the crowd and wearing their uniqueness as a badge of honour. This attitude is reflected in OUTCIDER’s distinctive design. It’s totally in your face and like nothing else out there.
New brand by contemporary muralist and graffiti artist James Earley
The design was inspired by the contrasting environments of Dublin's Docklands; a landscape that blends man made and natural elements.
"The colour palette was influenced by my family's heritage in stained glass windows and my own art and graffiti background." - James Earley
"It's daring, it's bold, it's of the now and for me, that's what OUTCIDER is all about." - James Earley